How do Realtors earn their compensation
A recent NAR study found that 81 percent of sellers used full-service brokerage, in which real estate agents provide a range of services that include managing most of the process of selling a home from listing to closing. Nine percent chose limited services, which may include discount brokerage, and 9 percent used minimal service, such as simply listing a property on a multiple listing service.
Like home buyers, home sellers rely on referrals and their previous experience when looking for a real estate agent. Thirty-eight percent of sellers were referred to a real estate agent by a friend, neighbor, or relative; 26 percent used an agent with whom they had worked before.
Sixty-seven percent of home sellers contacted only one agent before selecting one to assist with their home sale. While some sellers do contact more than one agent, the significant role of referrals in the selection process is one factor accounting for the large share of sellers contacting only one agent.
What do home sellers want from their real estate professionals? Primarily, sellers want agents to price their home competitively, market the property, find a buyer and sell within a specific time frame. Overall, 21 percent of sellers indicated that what they wanted most from their agent was help pricing their home competitively. Other important considerations were help selling the home within a specific time frame, help finding a buyer, and help marketing to potential buyers.
One of every five sellers wanted each of these services from their agents. As with home buyers, sellers' satisfaction with their real estate agent is high. Eighty-five percent of sellers would definitely or probably use their agent again or recommend their agent to others.
Selling a home in today's housing environment can indeed be challenging. Fortunately, home sellers can rely on the expertise and knowledge of real estate professionals to help.

